As an award-winning collective of creators and producers we provide successful content strategies and breakthrough ideas to engage, interact and connect with consumers to achieve success on behalf of clients.
Wheel+Spoke provided a comprehensive brand identity and digital presence for the commercial production company, The Coffee Robot. Our team developed a cohesive package that included branding, character design, web development, and animation to reflect the company’s creative and playful spirit.
We began by establishing a complete brand identity, which included designing a new logo and a custom mascot. The “Coffee Robot” character was illustrated from scratch to embody the fun and imaginative nature of the company.
To create a digital home for the brand, we built a new website landing page. We also brought the character to life by producing animations of the robot for the company’s official production logo and vanity cards, ensuring brand consistency across all media.
